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For Business’ Sake

For Business Sake

Architects are dreamers. Architects are visionaries. Architects are agents for community development and societal change. But Architects are also employees, of real businesses, trying to make real money to live real lives. It’s not a glamorous concept, but it is foundational. All too often there is an underlying assumption that the “higher order” aspects of architecture like refined spatial relationships and bold gestures cannot coexist with such day-to-day aspects like billing projections and profit margins. There is an artificial dichotomy that says business cannot be beautiful, and beautiful design cannot make for good business. Continue reading

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