6 Key Terms for Key Profit

Profit Terms Header

Architecture firms design buildings in exchange for compensation. With the exception of pro bono work, that’s the premise everyone agrees to when they sign a contract. And we measure the success of that exchange in lots of ways…and use lots of terms to describe those measurements. It may be Project Management 101, but here are six of those key terms, and why they matter. Continue reading


For Business’ Sake

For Business Sake

Architects are dreamers. Architects are visionaries. Architects are agents for community development and societal change. But Architects are also employees, of real businesses, trying to make real money to live real lives. It’s not a glamorous concept, but it is foundational. All too often there is an underlying assumption that the “higher order” aspects of architecture like refined spatial relationships and bold gestures cannot coexist with such day-to-day aspects like billing projections and profit margins. There is an artificial dichotomy that says business cannot be beautiful, and beautiful design cannot make for good business. Continue reading

From the Site Studio, General

The Great Divide: Marketing vs. Management

Daybreak UTA Station

Daybreak Light Rail Station – Part of CRSA’s continued work for the Utah Transit Authority

By Kelly Gillman, AICP, ASLA | Kelly Gillman is a Senior Principal at CRSA and leads the Landscape Architecture and Planning Studio. He also holds an MBA from Westminster College.

We often say that doing quality work is the best form of marketing. The idea is that our day-to-day performance speaks louder than any brochure or resume. But is this true? And if so, to what extent?

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From the Government Studio, General

If you are a Duck…

By Jim Nielson, AIA, LEED® AP. Jim is a Senior Principal at CRSA and a member of the Utah House of Representatives.

A Northrup Grumman official once explained the firm’s award-winning initiative to provide employment for disabled veterans this way:

“If you are a duck, you tend to hire ducks.”

True. As an Oregon Duck myself, I am partial to U of O graduates. But I agree, we should not hire only ducks.

In architecture, we know intuitively how different backgrounds and points of view combine to help us see beyond our own perspective and build something better. Continue reading