From the Marketing Department, General

Generational Disconnect

GenerationalDisconnect

By: Just Another Millennial

9:00 AM | Alright—with emails out of the way, I sit down and open Facebook. Yes, Facebook. At work. This is the new age of Social Media and, being comparatively young, I have been tasked with reworking our corporate persona to start winning a new generation of client. The first step? Let’s see what some of our competitors are trying. Continue reading

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From the Marketing Department

To Boilerplate or Not to Boilerplate

boilerplate photo

Photo by Roger Griffith.

Boilerplate. To most, it’s a word for reusable content. To a Selection Committee, it’s a word that may send shivers down their collective spine. And to Marketers? It’s a guilty habit all too common and intractable.

The term comes from the early 1900s and refers to the sheet steel that was used to make boilers. This steel was more durable than softer, printing press metals, and thus it was suitable for mass reproduction of things like labels and stamps. Continue reading

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From the Marketing Department, General

Hey There!

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By Fran Pruyn, CRSA Director of Marketing and Business Development

I have the attention span of a gnat. And I am not alone.  We’re listening to an engineer explain something about the boiler in the building at the university.  The guy sitting to the right of me is checking his Facebook feed.  The woman sitting to the left of me has drawn a beautiful butterfly on her notepad.  Not sure about the fellow across the table from me.  He might be spellbound, or he might be dazed.  I am writing this blog. Continue reading

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From the Marketing Department, General

Lesson Learned: I Ran Out of Time

StopwatchBy Fran Pruyn, CRSA Director of Marketing and Business Development

Everything takes longer than you think it will.

I have always prided myself on my time management.  I am pretty convinced that I know how long it takes to go to the store, feed the horses, do the laundry, put together a cover letter for a proposal.  My dad taught us to always be on time, if you can’t be a little early, and I always am. Or was. Continue reading

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From the Marketing Department, General

5 Keys to Question & Answer Sessions

Fran PruynFran Pruyn is the Director of Marketing and Business Development at CRSA. She is also a theatre director with decades years of experience. She has coached hundreds proposal interviews, we stopped counting.

“We won it in the Q&A.”

Yep, you can score big with a selection committee during the question and answer period and be awarded a project.  You can also go down in flames, when one member says just the wrong thing.
Continue reading

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From the Marketing Department

Imagination, Vision and Us

vision-architecture-sketch

“Rambling Man Sketch” by apkconcepts. Check out apkconcepts.wordpress.com for more great drawings.

 

By Fran Pruyn, CRSA Marketing Director

I have been included on a couple of project teams lately.  Wow, what a rush!

I don’t know what surprised me most, the “sky’s the limit” feeling at the beginning of a project, or that the team was so willing to listen to my wacky ideas.

Not burdened by anything like architectural knowledge, economic reality, or zoning laws, I only have my imagination and a world of possibilities to rely upon when asked: “what should go here?” or “what does this want to be?”  Maybe that is okay. Continue reading

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