From the Site Studio, General

All Aboard: The S-Line Streetcar Video

In 2010,  CRSA was hired by the Salt Lake City RDA to develop the existing rail corridor between  Central Point Station and Sugarmont Drive in Sugarhouse. Working with the RDA and the Utah Transit Authority,  CRSA conceptualized the corridor for  use as a greenway and a  new streetcar line. CRSA Designer/ Project Manager Steve Cornell  and Lead Landscape Designer Bryce Ward narrate.

You can view the full video here.

Or learn about individual segments of the S-Line in one of our segment videos here.

From the Marketing Department

To Boilerplate or Not to Boilerplate

boilerplate photo

Photo by Roger Griffith.

Boilerplate. To most, it’s a word for reusable content. To a Selection Committee, it’s a word that may send shivers down their collective spine. And to Marketers? It’s a guilty habit all too common and intractable.

The term comes from the early 1900s and refers to the sheet steel that was used to make boilers. This steel was more durable than softer, printing press metals, and thus it was suitable for mass reproduction of things like labels and stamps. Continue reading